The Business Case For SEO Is Changing; Budget Justifications Should Too
SEO budgets must evolve to reflect value beyond organic traffic, focusing on revenue growth, protection, and AI integration.
Search Engine JournalCarolyn Shelby
Carolyn Shelby.
Stories credited to Carolyn Shelby.
Principal Consultant
Carolyn Shelby is the founder of CSHEL Search Strategies, an SEO and AI advisory firm helping organizations succeed in today’s
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